Copywriting
If you need copy that converts to sales, I can help as long as you meet this criteria:
- You are a honest, ethical human being
- You are providing a product or service that truly helps those in your market
- You are not in a MLM company
Past sales copy for my own projects has included long-form sales copy, short copy (brand names, brand URLs, calls to action, PPC, headlines, and taglines,) and multi-page (up to 30 pages) educational copy. In 2002, I was generating PPC (pay per click) CTR (click through rates) of 8 – 14% that converted to sales in a niche (supplements) where the average CTR was 4 – 6%. One site of a single nutritional product priced at $27.97 produced sales of $70,000/month in that same time period.
In late 2002, I trained with master copywriters Gary Halbert and John Carlton at a three-day limited attendance workshop in Scottsdale, AZ. Some examples of my recent and older work are below.
Copywriting Examples of Work
Recent Copy
Holiday Sale Email for Ninja Artwear, a Fashion Brand:
I achieved higher than industry standards for open and click-through rates.
Ninja Artwear Holiday Sale Email Copy
_______________________________
Copy for Videos:
Video Production Portfolio
_______________________________
Local SEO/Conversion Copy:
I did all of the copy on this site, focusing on both conversion and SEO from a list supplied by my client (the end client is his client.)
_______________________________
Marketing Agency Website Copy:
I created this copy for a full service marketing agency in Orange County, CA – RazWerks, focusing on both conversion and SEO. They have not added all of the copy to their website yet (as of 7/9/19.) The google doc below has all of the copy I wrote for them.
_______________________________
Email Swipe for Manifestation Magic:
The testimonial screenshot above from John Cho is for this project. He is their Affiliate/Marketing Manager.
_______________________________
Email for Employment Law Course:
This email was sent to an attorney’s warm list for a course to help them pursue employment discrimination cases on their own.
EEO Guide for Government Employees
_______________________________
Nonprofit Foundation Website Copy:
I created this copy for a nonprofit foundation – The Shane Foundation, focusing on increasing awareness, donations, and grant funding.
_______________________________
Edgy Copy for a Fashion Brand:
_______________________________
Front Page & About Page Copy for Food Product:
_______________________________
About Page & Allergen Statement Copy for Catering Biz:
T-Wraps About Page & Allergen Statement
_______________________________
About Page Copy for Personal Development Site:
My Own Hero’s Journey About Page
_______________________________
Long-form Sales Letter for the Parenting Niche (old site on archive.org):
Child of the Light – Dream Whispers
_______________________________
Opt-in Copy for White Paper Guide for a Client:
Optin for White Paper in Medical Industry
_______________________________
White Paper Guide for Client with Goal of Setting an Appointment for an Assessment:
White Paper in Medical Industry
_______________________________
Article in FinancialContent on Klout and Authentic Authority:
_______________________________
Press Release on Book Launch:
_______________________________
Consulting Services with Goal of Setting an Appointment for a Free Consultation:
Own Your Authority – Book It Write Now
_______________________________
Sales Letter for Personal Development Niche Service
_______________________________
Older Copy from Archive.org
_______________________________
Nutritional Products Niche
CoralExpress.com – Long-form Sales Letter that Produced $70K per Month at That Time
_______________________________
CleansingHerbs.com – Educational Copy – Soft Sell
_______________________________
SafeCoral.com – Educational Copy – Soft Sell
_______________________________
Personal Development/Passion/Purpose Niche