Copywriting - Juliet Easton

Copywriting

If you need copy that converts to sales, I can help as long as you meet this criteria:

You are a honest, ethical human being
You are providing a product or service that truly helps those in your market
You are not in a MLM company

Past sales copy for my own projects has included long-form sales copy, short copy (brand names, brand URLs, calls to action, PPC, headlines, and taglines,) and multi-page (up to 30 pages) educational copy. In 2002, I was generating PPC (pay per click) CTR (click through rates) of 8 – 14% that converted to sales in a niche (supplements) where the average CTR was 4 – 6%. One site of a single nutritional product priced at $27.97 produced sales of $70,000/month in that same time period.

In late 2002, I trained with master copywriters Gary Halbert and John Carlton at a three-day limited attendance workshop in Scottsdale, AZ. Some examples of my recent and older work are below.

I’ve been working with many freelance clients since February 2019 and have created copy they have loved including website copy, SEO/Conversion website copy, funnel copy including opt-in pages, sales pages, upsell pages, downsell pages, email sequences, email swipes for affiliates, VSL (Video Sales Letter) scripts, and salesperson video scripts.

I have also created event landing pages, supplement product pages, white papers, press releases, Facebook ad copy, Adwords copy, brochure copy, LinkedIn profile and page copy, and more!

Copywriting Examples of Work

Recent Copy

Holiday Sale Email for Ninja Artwear, a Fashion Brand:

I achieved higher than industry standards for open and click-through rates.

Ninja Artwear Holiday Sale Email Copy

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Copy for Videos:

Video Production Portfolio
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Webinar Follow-up Email Sequences & FB Ads – High-end Coaching in Personal Development Niche:

I created this copy for a 2MarketMedia, a NYC agency whose clients include Mel Robbins and Grant Cardone. For this project, I created the strategy for the email sequences in addition to writing the copy. There is a testimonial above from Lauren Pringle, the Marketing Manager for 2MarketMedia.

I wrote Facebook ads to get opt-ins for the webinar & email copy for three audiences:

people who watched the webinar, but didn’t book a call
people who signed up for the webinar, but didn’t watch it
people who signed up for the webinar, but only watched part of it

Anthony Trucks FB Ads & Email Sequences

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Local SEO/Conversion Copy:

I did all of the copy on this site, focusing on both conversion and SEO from a list supplied by my client (the end client is his client.) The testimonial from Mike Dimou above is for this project.

Winola Excavating

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Supplement Product Page Copy:

I created the product page copy for MOXXOR, who is the end client for my agency client, Digital Marketer Bee. The testimonial from Bee Cuevas above is for this project.

MOXXOR

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Marketing Agency Website Copy:

I created this copy for a full service marketing agency in Orange County, CA – RazWerks, focusing on both conversion and SEO. They have not added all of the copy to their website yet (as of 7/9/19.) The google doc below has all of the copy I wrote for them. The testimonial above from Ali Razavi is for this project.

RazWerks

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Facebook Ad Copy:

Here are someTOF (Top Of Funnel) ads I wrote leading to a webinar registration opt-in page for a high-end coaching program:

Anthony Trucks Facebook Ad Copy

Here are some TOF Facebook ads I wrote and created for Ninja Artwear, an edgy fashion brand:

Ninja Artwear Facebook Ad Copy

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Email Swipe for Manifestation Magic:

The testimonial screenshot above from John Cho is for this project. He is their Affiliate/Marketing Manager.

Manifestation Magic

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Video Ad Script for Richmond Dinh:

Short Video Script for event registration. Richmond is the end client for my agency client, Netmore Marketing.

Event Promo Video Script

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Event Registration Page Copy:

I created the copy for the event landing page for the Deni Fishing Classic, who is the end client for my agency client, Digital Marketer Bee.

Deni Classic Registration Page

I also created the copy for the event landing page for the Earth Canvas Open Days, also an end client for my agency client, Digital Marketer Bee.

Earth Canvas Open Days Registration Page

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OTO Page for eGuide in Gaming (FIFA):

This OTO page is to upsell people who have just subscribed to a monthly FUTDroid Software plan. It is for an eGuide to help them get quicker and easier results from the software.

FUTDroid 100K A Day Blueprint

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Report with Goal to Register for Event:

I created this Report for Dean Gammell of EntrepreneurSuccess.ie as an educational promo opt-in offer to promote his Discovery Day event.

Report for Dean Gammell

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Email for Employment Law Course:

This email was sent to an attorney’s warm list for a course to help them pursue employment discrimination cases on their own.

EEO Guide for Government Employees

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Nonprofit Foundation Website Copy:

I created this copy for a nonprofit foundation – The Shane Foundation, focusing on increasing awareness, donations, and grant funding.

The Shane Foundation

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Website Copy for Nonprofit Music School:

This is web copy, heavy on the bio and bullets, for SP Anonymous – a self-taught musician and producer, who founded a nonprofit music school to teach producers music theory. The testimonial above from Tiana Cameron is regarding this project.

SP Anonymous Website Copy

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Sales Letter for Personal Development Niche Service

Creative Movement Meditation

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Edgy Copy for a Fashion Brand:

Ninja Artwear About Page

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Front Page & About Page Copy for Food Product:

Hempnola Front & About Page

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About Page & Allergen Statement Copy for Catering Biz:

T-Wraps About Page & Allergen Statement