Copywriting
If you need copy that converts to sales, I can help as long as you meet this criteria:
- You are a honest, ethical human being
- You are providing a product or service that truly helps those in your market
- You are not in a MLM company
Past sales copy for my own projects has included long-form sales copy, short copy (brand names, brand URLs, calls to action, PPC, headlines, and taglines,) and multi-page (up to 30 pages) educational copy. In 2002, I was generating PPC (pay per click) CTR (click through rates) of 8 – 14% that converted to sales in a niche (supplements) where the average CTR was 4 – 6%. One site of a single nutritional product priced at $27.97 produced sales of $70,000/month in that same time period.
In late 2002, I trained with master copywriters Gary Halbert and John Carlton at a three-day limited attendance workshop in Scottsdale, AZ. Some examples of my recent and older work are below.
Copywriting Examples of Work
Recent Copy
Holiday Sale Email for Ninja Artwear, a Fashion Brand:
I achieved higher than industry standards for open and click-through rates.
Ninja Artwear Holiday Sale Email Copy
Copy for Videos:
Local SEO/Conversion Copy:
I did all of the copy on this site, focusing on both conversion and SEO from a list supplied by my client (the end client is his client.)
Marketing Agency Website Copy:
I created this copy for a full service marketing agency in Orange County, CA – RazWerks, focusing on both conversion and SEO. They have not added all of the copy to their website yet (as of 7/9/19.) The google doc below has all of the copy I wrote for them.
Nonprofit Foundation Website Copy:
I created this copy for a nonprofit foundation – The Shane Foundation, focusing on increasing awareness, donations, and grant funding. They have not added new the copy to their website yet (as of 7/9/19.) The google folder below has all of the copy I wrote for them.
Amazon Product Listing – Nutritional Supplement:
I updated the headline, changed the bullets and the product description for the client. I don’t have info from them on how much conversions increased, but they are still using my copy since they tested it in early August 2016, so it must have beat their control.
Amazon Nutritional Product Listing
Edgy Copy for a Fashion Brand:
Front Page & About Page Copy for Food Product:
About Page & Allergen Statement Copy for Catering Biz:
T-Wraps About Page & Allergen Statement
About Page Copy for Personal Development Site:
My Own Hero’s Journey About Page
Longform Sales Letter for the Parenting Niche (old site on archive.org):
Child of the Light – Dream Whispers
Opt-in copy for white paper guide for a client:
Optin for White Paper in Medical Industry
White paper guide for client with goal of setting appointment for assessment:
White Paper in Medical Industry
Article in FinancialContent on Klout and Authentic Authority:
Press Release on Book Launch:
Consulting Services with goal of setting appointment for free consultation:
Own Your Authority – Book It Write Now