Resume

Juliet Easton


Portfolios

Copywriting Portfolio          Video Production Portfolio          Branding & Dev Portfolio


Highlights

  • At an eCommerce company: hired, trained, & managed twelve employees & interns
  • Increased monthly company revenues from $7,000 to $75,000 in 90 days
  • Designed, created and/or oversaw the creation of 16 company websites
  • At a collaborative agency, recruited & onboarded five team members
  • For nonprofit program, recruited, trained, & managed three interns
  • As Project Manager, led contingency planning initiative for A-CC Government in compliance with state mandated regulations & assisted all A-CC departments with completing departmental plans



Professional Experience

Noise of We Productions, LLC – 2011 – present

Co-founder


The Mighty Guild – April 2018 – June 2019

Marketing Strategist, Marketing Manager

  • Recruited and onboarded five team members
  • Copywriting, Video Production, Marketing Management
  • Webmastery with WordPress and Drupal



Balanced Beast Foods, LLC
– November 2017 – April 2018
Founder


eBiz4Youth – 2007 – 2011

Founder

  • Developed program concept & curriculum: training youth to create internet businesses
  • Recruited, trained, and managed three interns
  • Oversaw development of program website
  • Started pilot program at the Jack R. Wells Boys & Girls Club in November 2010 working with community residents including elementary, middle & high school students & parents


Transformational Marketing – 3/2007 – 12/2015

Founder & Consultant

  • Provided clients with local SEO, internet marketing, & social networking strategies, training, & services
  • Customized websites in WordPress and edited & SEO optimized videos for clients

Family Connection/Communities In Schools of Athens – 1/2006 – 12/2010

Intern & Volunteer (1/2006 – 11/2006) Board of Directors (11/2006 – 12/2010)

  • All logistics and support of collaboration to develop successful Learn and Serve America Grant proposal. Integral participant in strategic planning, budget development, editing and submission
  • Assisted with planning and volunteer coordination for multiple fundraising events
  • Contributed to the maintenance of website and assisted with collateral production
  • Developed publicity and promotional materials for recruiting interns and volunteers
  • Worked on Whatever It Takes which received a $500K Promise Neighborhoods Planning Grant
  • Board Secretary for three years & Resource Development Committee Chair for two years

Easton Marketing dba Transformational Ideas – 5/2002 – 3/2004

Founder & Consultant

  • Provided clients with web design, funding sources, and internet marketing strategy & implementation plans
  • Customized websites, web surveys, affiliate programs, auto-responder series, opt-in forms, ad campaigns, and entire e-commerce operations for clients


Child of the Light, Inc. – 3/1997 – 2/2004

Founder, President, & Chief Visionary Officer

  • Hired, trained, and managed four full-time and seven part-time employees and interns
  • Increased monthly company revenues from $7,000 to $75,000 in 90 days
  • Developed print ads, press kits, brochures, product displays, catalogs, product marketing kits, product education materials for customer retention & upsell products
  • Designed, created and/or oversaw the creation of 16 company websites
  • Created and distributed an e-newsletter
  • Planned & conducted weekly company strategic planning meetings
  • Drove traffic to websites through publicity, e-newsletters, print and internet-based advertising, search engines, paid traffic, affiliate programs, & strategic partnerships

Athens-Clarke County Government – Computer Information Services – 5/1999 – 1/2000

Project Manager – Y2K Contingency Planning

  • Managed contingency planning initiative for A-CC Government in compliance with state-mandated regulations and assisted all A-CC departments with completing departmental plans
  • Worked on coordinating regional Y2K initiatives with local governments in surrounding North Georgia counties, the Carl Vinson Institute, the Northeast Georgia Regional Development Center, Athens Regional Medical Center, St. Mary’s Hospital, Georgia Power, the Red Cross, & FEMA

University of Georgia – 1/1999 – 5/1999

Graduate Teaching Assistant

  • Taught Political Science 1101 Discussion sessions
  • Graded student tests and papers
  • Created lesson plans


Education

University of Georgia – 1998-2005

Masters of Public Administration with Graduate Certificate in Nonprofit Organizations

  • Concentration in Management, Leadership, & Nonprofit Organizations with 3.66 GPA
  • Primary areas of research: recruiting, managing, & retaining volunteers & interns and nonprofit fundraising, strategic planning, management, entrepreneurship, & board development

University of Georgia Continuing Education – 2005

Certificate In Grant Writing

University of Georgia – 1982-1989

BFA/Art



Non-University Training

Multiple Internet marketing conferences and nonprofit workshops and conferences from 2001 to 2015 on topics such as CAN-SPAM law, project management, content strategy, collaboration, and increasing website traffic & conversion, nonprofit board development, grant writing, and fundraising. See Training for details.


Programs, Platforms, & Skills

  • Programs & Platforms – WordPress, WooCommerce, Shopify, BigCommerce, Kajabi, Squarespace, Google Suite, MS Office, OpenOffice, Apple iWork, Zoom, Skype, Google Meet & Hangouts, Join.me, QuickBooks Pro, Quicken, Harvest, Slack, Pipedrive, Microsoft Project, Active Campaign, Get Response, MailChimp, Mad Mimi, SPSS, HubSpot, HubStaff, Asana, Trello, Basecamp, Monday, MarketPlan, Canva, Procreate, Magisto, and many marketing & video SaaS programs.

  • Skills – multichannel marketing, copywriting, recruiting & onboarding team members, team management, training, project management, marketing strategy & implementation; funnel strategy; mindmaps; website traffic through social media, basic search engine optimization, paid advertising, public relations and press release writing, social media, & viral marketing; split-testing on sites to improve click-through, conversion, & opt-in rates; CRO – conversion rate optimization; creation & management of auto-responders, ad-trackers, affiliate programs, e-commerce operations, blogs, online auctions, and customer & other databases; copywriting; newsletter & e-zine development; listserv & discussion board creation, management, & moderation; website design using WordPress, Shopify, BigCommerce, Dreamweaver & basic HTML; presentations and webinars; Facebook page & group creation & management; and Twitter, Instagram, Pinterest, and YouTube account creation & management.
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